ActiveXchange
Unlocking the value of data to achieve commercial and social returns for YMCAs, JCCs and Recreation Centers from more active and healthy communities.
About
Description
Used globally by hundreds of recreation facilities every week, the ActiveXchange Operator platform combines your registration data with advanced household and other third-party datasets to enable your facilities to better engage your local market, your members, and drive returns from more focused resources. ActiveXchange provides a simple to use platform to inform ‘so what next’ operations, facility programming, marketing, and strategic decisions, all leading to improved member outcomes and community impacts.
Solution Details
ActiveXchange seamlessly and securely integrates with your registration system. Your data then powers a range of relevant growth benchmarks (helping you focus on the 2-3 metrics that really determine role and organization performance) > market intelligence solutions (the very latest insights drawn from millions of member data points, tailored to each facility and community) > and forecasting (often using AI, to give your team the confidence to focus resources and make better decisions faster).
Features & Benefits
Interactive Demand Mapping
View member location alongside forecast demand and remaining unconverted demand (using machine learning) to increase sales. Coupled with community demographic and socio-economic profiling layers this means you can be targeted with your community engagement plans.
Customer Acquisition
A key tool for the marketing team to drive more leads from less marketing spend. The data intelligence helps to put the right message (with product and program) in front of the right customer at the right time.
Center Operations
Know what improvements will lead to greatest returns. Know what good looks like at any point in time and what key metrics your organization should be progressing, with relevant trends, benchmarks and forecasting.
Program Manager
Get an increased return from your timetable. Drawing in activity data from millions of members, this provides market intelligence on the most relevant (and latest) programs and classes to offer in order to increase member engagement and retain members for longer.
Retention & Target Upsell Lists
Maximize membership lifetime value (on average driving 3+ months extra). Using machine learning (AI) to forecast which members will leave next and providing optimal retention tools to mitigate this risk. Alongside this are other member target lists to aid program engagement and upsell of your products.
Social Value & Community Reach
Evidence your ongoing diversity, inclusion and equity of access, and convert your registration and participation data into Social Value, detailing the monetary savings you are making your community by getting and keeping residents more active. Using best practice international standards and aligned with the latest US health and social prevalence data.
Movement Data
Using GPS data from millions of devices every hour, track the usage and users (who they are and where they come from) of any facility, space or place. This informs planning, operational and marketing decisions as well as commercial sponsorship opportunities. It can provide first mover advantage on new opportunities, monitor the competition, or be joined up with registration data to give a full picture of local resident activity and engagement.
Data & Permissions
Live
ActiveXchange and Club Automation ensure that only essential data is shared via the current API, enabling the generation of accurate, timely and actionable data intelligence. Experience immediate benefits from the advanced analytics and additional datasets provided to start driving returns and impacts.
Live
ActiveXchange and ReClique ensure that only essential data is shared via the current API, enabling the generation of accurate, timely and actionable data intelligence. You can immediately benefit from the advanced analytics and additional datasets provided to start driving returns and impacts.
Planned
Details
- Support Email: intelligence@activexchange.com
